October 21, 2017
Persian Khodro
Volvo: we stay in Iran despite sanctions
2011/05/02 | 17:39
Despite Benz

Volvo: we stay in Iran despite sanctions

Volvo has said the company will stay in Iran despite sanctions posed by United State and UN, different with the way Mercedes Benz had chosen last year under US`s pressure.

Answering to a question on Volvo`s decision to leave Iran, Iran and Middle East marketing manager of the company, Beni Lamberg said three times: we stay in Iran.

New product en route

He added: the root cause of Benz`s departure from Iran was offering its old products into the market, a policy that Volvo never did.

Volvo is to introduce its newest model in Iran in near future, Lamberg said.

As Iran has rather weak railing network across the country, Volvo can provide strong presence in the market, according to Volvo`s manager.

In recent years china`s trucks like Dong feng and CNHTC`s products has entered the country and faced huge demand from customers thanks of low price compared with the European brands.

Responding to the question on china`s truck competitiveness with European ones, Volvo`s manager, lamberg underlined that Volvo`s position is especial but last year one of the biggest truck maker in the country was bothered by the china`s.

Lacking good enough knowledge about technical level of china`s truck, Volvo don`t see them in Iran as a threat, as these products usually have low price and quality, reiterated lamberg.

Marketing manager for Volvo in Iran and Middle East said: as Volvo`s products don`t produce in Sweden, we can`t determine final price but because of assembling in the country, they get lower price rather than CBU.

Volvo has a joint venture contract with Saipa Diesel one of the biggest heavy vehicle makers in Iran to assemble Volvo trucks.

Saipa Diesel also produces some other brands product like Renault, Yotong, Foton and Dong Feng brand from France and china.

The affiliated company of Saipa, second largest light vehicle producer of the country recorded high production rise compared to the same period of last Iranian year beginning at 21 March, 2010.

Source: Persiankhodro.com